LaplandUK began in 2006 when husband and wife team Mike and Alison Battle developed the original and innovative idea of recreating Father Christmas’ mythical Arctic homeland here in the UK.
The company was born out of their personal frustration at the lack of quality magical Christmas experiences on offer to their own four children in the UK when first venturing into the world of Father Christmas visits with their young sons.
The Battles were dismayed that a subject as important to parents as their children’s precious belief in Father Christmas had been passed to retail outlets whose motivation in offering ‘Santa’ visits was to attract more shoppers.
It was disappointing and frustrating to Mike and Alison that nowhere in the UK was really catering for the needs and wishes of parents by offering a magical experience where both children and their families could celebrate the joys of childhood innocence and traditional Christmas values in a charming, high quality and authentic way for those few wonderful but fleeting years in a family’s life when children wholly believe in Father Christmas – ‘Christmas Magic’.
Together with a growing awareness of their own and society’s wish to make more environmentally responsible choices than resorting to carbon high flights to the North Pole to find that illusive Christmas magic, the couple resigned from their careers in primary school teaching and finance to create their dream of bringing a Lapland inspired Christmas experience to families here in the UK.
Now in its seventh year, award winning LaplandUK has entranced and captivated thousands of young children receiving national and international acclaim together with royal and celebrity patronage for its unique Christmas experience. Described by Mumsnet founder Carrie Longton as ‘the Rolls Royce of Christmas experiences’, LaplandUK is regularly featured on national TV and in the press and is widely regarded as the company putting the magic back into Christmas.
2012 Customer Survey Results
98.2% of customers rated LaplandUK as the most magical Father Christmas experience in the UK.
95.1% of children who visited LaplandUK believed they had met the real Father Christmas.
95.3% believed the ‘Christmas Magic’ increased in their homes after visiting LaplandUK.